Amazon Product Video
Having a product video on your Amazon listing is one of the best possible ways to optimize that listing. Videos provide an opportunity to build a relationship with a potential customer.
Good videos highlight product features and benefits and show its uses. Explainer videos dive deeper into what a product can do, or how it works, than any set of bullet points is capable of doing. Comparison videos show what the product is capable of, relative to the competition.
For shoppers, videos let them receive a large amount of information quickly. They inform them about how they are supposed to feel about a product, striking an emotional chord. It’s information they want, so they’re more likely to stay on your listing and keep watching if the video is providing value.
Videos are an opportunity to focus on product attributes without distractions and show the buyer that they are getting exactly what they want. It’s the best way to show the product’s value, uses, brand information, and unique selling proposition.